Project Summary
Gentle Dental Centers is a chain of 7 dental offices in the suburban Greater Houston area. Originally rebuilt from industry-specific CMS in 2018, the current version of the website was built by XTX in 2021.
WordPress® Multi-site
Gentle Dental Centers’ marketing company suggested a WordPress® multi-site set up with one main parent site and seven mini-sites, one for each location. Each mini-site has its own collection of pages and call-to-action functions. Some elements, such as the header and footer, are consistent network-wide. As with all XTX projects, this website was made with a theme developed by us.
A Peace of Mind Approach
Light blue is the company’s official color. The 2018-2021 version of the site made heavy use of the company’s blue. In the 2021 version of the site, the main site color went towards a darker blue to create a supplementary contrast to the official blue.
Also, in this version, we wanted to do something more that made the site “brighter”. Therefore, we added more smiling imagery. Combined with the darker blue, we wanted to give visitors visuals that are comforting as a dental office visit can understandably cause apprehension and stress for some patients. In this design, we wanted to reinforce peace of mind.
Responsive & Flexible Design
As with all XTX websites, the Gentle Dental Centers website is designed to be user-friendly on both mobile and desktop devices. The company also uses a third-party platform to handle patient inquiries, so we wanted to make sure that the integration with that platform was seamless.
