Should You Let ChatGPT Bots into Your Website
Should You Let ChatGPT Bots into Your Website? Online traffic is essential to keeping your website relevant to search engines. But today, there’s a new factor to consider: AI. After OpenAI released ChatGPT, its usage became an important question. Now, its newest feature, GPTBot, raises more concerns about its online presence. GPTBot is a web […]
Google’s Rich Results Are Changing | What You Need To Know
For years now many companies and users have relied on Google’s rich results to supply quality answers to HowTos and other everyday questions. Since April 2023 Google has decided to downgrade their rich results to where some will be shown over others: FAQ-rich results will show for well-known authoritative Healthcare and Government pages. HowTo results […]
10 Low-Cost Marketing Ideas to Supercharge Your Brand
Whether you’re a recent startup, a local business, a nonprofit, or any small organization wanting to reach the perfect audience, cutting through the noise of the digital age is key. Finding marketing solutions for a limited budget might seem daunting, but here are some options that won’t break the bank — in fact, some are […]
5 of the Most Common Mistakes in PPC Campaigns
PPC is a tactic that’s used in search engine marketing or social media advertising to put ads in front of people based on keywords and other forms of targeting. You can either “pay per click” or “pay per impression,” which helps you to drive brand awareness and traffic to your website. Some of the top […]
5 Bottom of The Funnel Strategies for SEO
When it comes to boosting your conversions you are going to want to look a little lower in the marketing funnel. While top-of-the-funnel content is great for brand awareness it doesn’t always help lead potential customers to their desired product or service. Ultimately top-of-the-funnel content will only get you so far, bottom-of-the-funnel content is where […]
Web Hosts I’ve Dealt With: Pagely
I am going to start a series of posts where I highlight some of the web hosts that I've dealt with in the past 18 months. First one I am going to discuss? Pagely.
Read this before you hire an SEO agency
Read this post before you spend thousands of dollars on hiring an SEO agency that may or may not help your marketing strategy.