Working With XTX
I believe the best websites come from understanding your business before writing a single line of code. Whether you're launching a new company, rebuilding an outdated website, or looking for a long-term marketing partner, my process is designed to be straightforward, collaborative, and focused on your goals from start to finish.
Discovery & Strategy
Understanding your business before building your website.
Every project begins with a conversation. Before we discuss design, technology, or marketing, I want to learn about your business, your customers, and your goals. We’ll talk through what makes your company unique, the challenges you’re facing, and where you’d like to be in the future.
From there, we’ll develop a strategy that serves as the foundation for your website and marketing. We’ll organize your content, identify opportunities for growth, determine the functionality your website needs, and create a roadmap designed to help you reach your objectives.
During this phase, we’ll discuss:
- Your business goals
- Your ideal customers
- Your competitors
- Website structure and content
- Marketing opportunities
- Long-term growth plans
Design & Development
Bringing your vision to life.
With a clear strategy in place, I’ll begin designing and developing your custom WordPress website. Every page is built around your brand, your audience, and the actions you want visitors to take.
Rather than relying on templates, I create websites that are responsive, fast-loading, and built to grow alongside your business. Throughout the development process, I also integrate the tools your business depends on, ensuring your website becomes an extension of your daily operations—not just an online brochure.
Depending on your project, this may include:
- CRM and business software integrations
- Appointment scheduling and booking systems
- WooCommerce ecommerce functionality
- Contact forms and lead capture
- Google Analytics, Tag Manager, and Search Console
- Search engine optimization best practices
Launch & Grow
Your website launch is just the beginning.
Before your website goes live, I thoroughly test every page, form, integration, and feature to ensure everything performs as expected across desktop, tablet, and mobile devices.
Once your website launches, our partnership continues. As a Website-as-a-Service (WaaS) provider, I provide ongoing website maintenance, security updates, technical support, and digital marketing services designed to help your business continue growing.
Whether you’re expanding your services, launching a Google Ads campaign, improving your Local SEO, or integrating new business software, I’ll be there to help your digital presence evolve right alongside your business.
