Master Kang’s Martial Arts

Master Kang’s Martial Arts provides Olympic-style Taekwondo training for children, teens, and adults from locations in Plano and Allen. Led by Grandmaster Nam Won Kang, a multi-time world champion and former national-team coach, the academy combines high-level martial arts instruction with an emphasis on confidence, focus, respect, and personal development.

I designed and developed the website as the foundation of a coordinated multi-location marketing strategy encompassing web design, local SEO, and Google Ads. Rather than marketing each academy in isolation, the strategy expands Master Kang’s reach across four highly desirable Collin County communities—Plano, Allen, McKinney, and Fairview—while providing clear information about programs, schedules, instructors, and individual locations.

The combination of a conversion-focused website, local SEO, and targeted paid search consistently generates more than 40 website leads every month in one of the most competitive martial arts markets in North Texas. Instead of relying on a single marketing channel, Master Kang’s maintains visibility across both organic and paid search, creating multiple opportunities to reach families actively looking for martial arts programs. The result is a digital marketing system that consistently turns search visibility into prospective students for both academy locations.