Electra Glass LLC

Electra Glass is a Houston-based, family-owned company specializing in the installation of PDLC smart privacy film for residential and commercial spaces. The technology allows glass to switch between clear and frosted states on demand, providing adaptable privacy for offices, healthcare facilities, homes, hospitality spaces, and other environments.

I designed and developed the Electra Glass website to introduce a relatively unfamiliar technology in a way that is easy for potential customers to understand. The site explains how smart privacy film works, highlights its residential and commercial applications, and provides prospective customers with an online estimator to help begin the quoting process. The result is a focused digital presence designed to educate visitors while moving interested customers toward an inquiry.

In addition to the website, I manage Electra Glass’s pay-per-click advertising to reach Houston-area customers actively searching for smart glass and privacy solutions. Because the campaign operates with a more limited advertising budget, the strategy focuses on making efficient use of available spend and prioritizing high-intent searches. Despite those budget constraints, the campaign continues to provide Electra Glass with reasonable paid-search visibility in a specialized and competitive market.