Houston Web Design & Digital Marketing
Houston businesses compete in one of the largest and most diverse markets in Texas. I build custom websites and focused digital marketing campaigns designed to help your business stand out and reach the customers you’re looking for.
Web design & digital marketing solutions built for the Houston market.
Houston is a massive market made up of thousands of businesses competing across dozens of industries and communities. Standing out requires more than simply having a website. Your entire digital presence needs to give potential customers a clear reason to choose you.
I’m Chris, the web designer and digital marketer behind XTX Creative. Houston has been a major part of my business for years, and I’ve worked with businesses throughout the area on everything from custom WordPress development to ecommerce, Google Ads, and local search.
I work directly with my clients and build strategies around the realities of their businesses. That means understanding what you sell, who you’re trying to reach, where your customers are located, and which digital channels make sense for your goals and budget.
Custom Web Design
Build a website that represents your business.
Your website is often one of the first meaningful interactions a potential customer has with your company. It should communicate who you are, make your services easy to understand, and give visitors a clear path toward taking action.
I design and develop custom WordPress websites around the needs of each business rather than forcing every client into the same template. Performance, responsive design, search visibility, and future marketing campaigns are considered throughout the development process.
- Custom WordPress design and development
- Responsive desktop, tablet, and mobile layouts
- Performance-focused development
- Built with SEO and advertising campaigns in mind<
Google® Ads Management
Compete for customers when they’re ready to act.
Houston’s size creates enormous search demand, but it can also make paid search highly competitive. A successful Google Ads campaign needs to do more than generate traffic—it needs to focus your budget on the searches most likely to produce business.
I build and manage campaigns around relevant keywords, geographic targeting, negative keywords, conversion data, and actual search behavior. As the campaign runs, I continuously refine it to reduce wasted spend and identify better opportunities.
- Search campaign setup and management
- Keyword and negative keyword optimization
- Geographic and audience targeting
- Conversion tracking and ongoing optimization
Facebook & Instagram Ads
Reach more of the Houston market.
Facebook and Instagram advertising can put your business in front of potential customers throughout the Houston area based on location, interests, demographics, and behavior.
I create Meta advertising campaigns that combine targeted audiences with strong creative and focused messaging. Whether the objective is awareness, leads, remarketing, or promoting a specific service, the campaign is built around a defined business goal.
- Facebook and Instagram advertising
- Audience and geographic targeting
- Campaign creative and messaging
- Lead generation and remarketing strategies
Local SEO
Get found in the communities you serve.
Houston isn’t a single local search market. Customers search within neighborhoods, suburbs, business districts, and communities spread across a huge metropolitan area.
I build local SEO strategies around the geographic footprint that actually matters to your business. That includes optimizing your website and Google Business Profile, strengthening citation consistency, developing local relevance, and tracking visibility across your target areas.
- Google Business Profile optimization
- Local keyword and website optimization
- Citation management and cleanup
- Local ranking and visibility tracking
Featured Project
Swift + Company
Swift + Company is a premier Houston event planning and production company with a relationship with XTX Creative that extends well beyond a single website project.
I developed the company’s WordPress website and used WooCommerce to create an extensive online catalog for its rental inventory, giving customers a convenient way to explore products while allowing the company to manage its offerings through a familiar ecommerce platform.
I continue to serve as webmaster, supporting the website as the company and its digital needs evolve. It’s another example of my approach to web development: build something useful for the business today while creating a foundation capable of supporting it for years.
Why Houston Businesses Work With XTX Creative
Houston businesses come in every size and shape, and their marketing needs can be dramatically different. I don’t believe in forcing all of them into the same strategy.
Direct Access
You work directly with me. There isn’t a salesperson between you and the person designing your website, reviewing your campaign, or making decisions about your digital strategy.
Built for Small Business
Your marketing needs to make sense for the business you actually operate. I build practical strategies around your goals, competition, available budget, and capacity for growth.
One Connected Strategy
Your website, Google Ads, Facebook and Instagram campaigns, and local SEO shouldn’t compete for attention. I build them to support one another as parts of the same digital presence.
Web & Marketing Pricing
Whether you need a standalone high-performing site or a launchpad for ad campaigns, I’ve got you covered.
Website Care Starter
- Custom website build
- Website management & maintenance
- Managed hosting
- Security, backups & updates
- Google® My Business & Analytics setup
- One managed marketing service—choose from Local SEO, Paid Search, or Paid Social
Website Care Plus
- Everything in Website Care Starter
- Coordinated marketing strategy
- Two managed marketing services—choose from Local SEO, Paid Search, or Paid Social
- Campaign management & optimization
- Performance reporting
Website Care Premium
- Everything in Website Care Plus
- Local SEO management
- Paid Search management
- Paid Social management
- Cross-channel marketing strategy
- Campaign optimization & reporting
Advertising spend is not included in monthly service fees. Minimum ad budgets apply to Paid Search and Paid Social.
Ready to grow your business in Houston?
Houston is a big market. Your digital strategy should be focused on the part of it that matters to your business.
Tell me what you’re trying to accomplish, who you’re trying to reach, and where your current website or marketing is falling short. Let’s build a strategy around it.
