You’re ready to make your mark, but customers have to find you first.

Chances are you have a business that needs a strong online presence to be successful. You have a great business that offers a fantastic service or an incredible product, but you need customers to buy in. You’ve probably heard of search engine optimization and search engine marketing. They’re more than just buzzwords—they are the key strategies to your online success.

 

What is SEO and SEM?

Search engine optimization (SEO) and search engine marketing (SEM) are a set of strategies to improve your visibility on search engines.

SEO refers to organic search optimization. This approach focuses more on content marketing and website optimization to help you naturally improve your search engine rankings.

Meanwhile, search engine marketing refers to improving your visibility by purchasing ads on search engines (pay per click or PPC).

XTX Creative Media can help you utilize one or both approaches to help improve your visibility on Google® and Bing®.

 

Now to turn those visitors into leads and sales

While the immediate goal when deploying an SEO and SEM strategy is to get an increase in visibility and traffic, there are additional elements to consider.

Getting a potential visitor to land on your page is only half the battle. From there, we have to engage this visitors to take action, whether it is to submit an inquiry, make a purchase, or subscribe to your mailing list.

XTX Creative Media additionally focuses on conversion rate optimization or CRO. Essentially, CRO is the systemic process of getting visitors to increasingly take action on your site. It’s a diverse approach that incorporates site design, copywriting, SEO, and SEM.

 

The optimization process: consult, construct, and commit

Consult

First, we will have a consultation about your needs. What are your goals for your online presence? What kind of conversions are you after? This helps us develop the right plan for you.

Construct

Next, we will put together a plan of action to improve your search engine visibility. It may be organic SEO only or a combination of organic SEO and pay-per-click SEM. Regardless, our proposal will be geared towards getting you the best results.

Commit

Finally, we commit to our plan and we begin work on executing it. This includes content writing, website design, setting up your business listings and citations, and activating your marketing campaign.

Solutions and services that focus on you

Flexible Options

We’ll create a package that fits your needs, goals, and your budget with the goal of getting you the strongest return on your investment possible.

Full Disclosure

We’ll keep you informed with how your marketing campaign is doing. We offer an SEO dashboard, ranking reports, and analytics reports.

No Long Term Contracts

We don’t do long-term contracts. All of our services are provided on a month-to-month basis for maximum flexibility.