Google’s Rich Results Are Changing | What You Need To Know

For years now many companies and users have relied on Google’s rich results to supply quality answers to HowTos and other everyday questions. Since April 2023 Google has decided to downgrade their rich results to where some will be shown over others: FAQ-rich results will show for well-known authoritative Healthcare and Government pages. HowTo results […]

5 Bottom of The Funnel Strategies for SEO

When it comes to boosting your conversions you are going to want to look a little lower in the marketing funnel. While top-of-the-funnel content is great for brand awareness it doesn’t always help lead potential customers to their desired product or service. Ultimately top-of-the-funnel content will only get you so far, bottom-of-the-funnel content is where […]